10+ unique Western Canada camping experiences you’ll love
Updated:
Posted
Creating a Seekers story on our website (SEO strong)
Updated:
Posted:
INTRO TEXT Generally, 2 - 3 paragraphs with 4 - 6 informative or thrilling sentences that give location of the story, action or event and sell the reader on the experience
& then move on to Supplementary Paragraphs...
VIDEO EMBED HERE
embed usually comes next.
Contains:
Text:
WATCH: description (text to add)
VIDEO: copy YouTube URL from share button
DON'T USE THIS FIELD FOR TEXT
Use Text paragraphs for all story copy
CTA text format - header 5 - lines above and below (hyperlink to campaign URL)
Image Paragraph - for image only, with caption; do not use text fields - see below
More text
a note on headers is that you want to use an descending style - large headers for important keywords/SEO and smaller to separate as you work your way down in info.
Couple other paragraph styles
Facebook/social media video vertical
For social embeds
From Library - enews signup form embed
More text…
Get outdoors, get more connected, get more Zen.
Sign up for ZenSeekers enews for more transformative travel inspiration.
Vertical or horizontal - mostly vertical (aligns with social/mobile)
AVOID using
Photo:
Paul Lavoie
Text space between CTA & editor's picks
WHEN YOU GO
Info that is useful for trip planning & travel goes here
getting there
Google map link & Hwy 1A to Hwy 5
ski & stay
hotel info
- bullets or not
- URL links
Editors’ picks
other stories (aligned with theme)
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